BUSI 418 Event Management

This course will look at event planning and facility operations in the sports and entertainment industries. Using both quantitative and qualitative frameworks, site selection, vendor relations, and budgeting will be discussed. This course provides upper-level and final-year business students with an understanding of the complex and competitive world of sport, event, and entertainment management. This course will focus on sponsorship and corporate responsibility, managing service quality, and other topics directly related to sports and entertainment.