Undergraduate Degree Programs

BS in Marketing

After completion of all major, core curriculum, and General Education course requirements of the programs leading to the Bachelor of Science degree, graduates will possess a broad-based education that will prepare them for either graduate study or the assumption of positions of responsibility and leadership within the domestic and international communities.

 

Freshman Year
Semester 1

Prefix and
Number
Course Name Credit Prerequisite(s) Semesters
Offered*
BUSI 204 Introduction to Marketing 3   F, SP
ECON 201 Microeconomics 3   F, SP, SU
GENL 105 Introduction to University Life 1   F, SP
COMP 103 Word Processing and Internet Use 3   F, SP, SU
ENGL 106 Introduction to College Reading 3 Placement Test or ENGL 002 F, SP, SU
MATH 130 Mathematics for Critical Thinking 3 Placement Test or MATH 001 F, SP, SU

 

Semester 2

Prefix and
Number
Course Name Credit Prerequisite(s) Semesters
Offered*
BUSI 220 Business Mathematics 3 MATH 130 F, SP
ECON 202 Macroeconomics 3   F, SP
COMP 110 Presentations and Spreadsheets 3   F, SP, SU
ENGL 104 Introduction to College Writing 3 ENGL 106 F, SP, SU
  Foreign Language 3   F, SP
ACCT 103 Introduction to Financial Accounting 3   F, SP, SU

 


Sophomore Year
Semester 1

Prefix and
Number
Course Name Credit Prerequisite(s) Semesters
Offered*
ACCT 204 Financial Accounting 3 Placement Test or ACCT 103 F, SP
BUSI 205 Principles of Management 3   F, SP
BUSI 304 International Business 3 ECON 201/ECON 202 and BUSI 204 F, SU
ENGL 204 Public Speaking 3 ENGL 104 and ENGL 106 F, SP
ENGL 208 Review of English and Study Skills 1 ENGL 106 F, SP
MATH 220 Statistics 3 MATH 130 F, SP, SU

 

 

Semester 2

Prefix and
Number
Course Name Credit Prerequisite(s) Semesters
Offered*
ACCT 351 Managerial Accounting 3 ACCT 204 F, SP
BUSI 210 Business Law 3   F, SP
BUSI 301 Organizational Behavior 3 BUSI 205 and ECON 201/ECON 202 F, SP
ENGL 205 Business Communication 3 ENGL 104 and ENGL 106 F, SP
  Foreign Language 3   F, SP
  General Education
 (1xAH; 2xBP; 1xSB)
3   F, SP

 

Junior Year
Semester 1

Prefix and
Number
Course Name Credit Prerequisite(s) Semesters
Offered*
BUSI 323 Marketing Research 3 BUSI 204, BUSI 319, and MATH 220 F
BUSI 324 Consumer Behavior 3 BUSI 204 and PSYC 201 F
BUSI 306 Business Finance I 3 ECON 201/ECON 202, MATH 220, BUSI 220, and ACCT 204/ACCT 351 F, SP
BUSI 316 Global Issues in Business I 1 Junior Standing F, SP
GENL 302 Community Service I 2 Junior Standing F, SP
BUSI 326 Quality Customer Service or
Business Elective
3
3
  F, SP
  Business Elective or
General Education Elective
3
3
See Elective Course Listings F, SP



Semester 2

Prefix and
Number
Course Name Credit Prerequisite(s) Semesters
Offered*
BUSI 403 International Marketing 3 BUSI 204/BUSI 304 SP
BUSI 317 Global Issues in Business II 1 Junior Standing F, SP
BUSI 319 Quantitative Methods 3 MATH 220 F, SP
ENGL 306 Critical Reading Review 3 ENGL 104 and ENGL 106 F, SP, SU
  General Education
(1xAH; 2xBP; 1xSB)
3   F, SP
  Major Specialization Course or
Business Elective or
General Education Elective
3
3
3
See Elective Course Listing F, SP
  Business Elective or
General Education Elective
3
3
See Elective Course Listing F, SP



Summer Semester

Prefix and
Number
Course Name Credit Prerequisite(s) Semesters
Offered*
BUSI 300 or
BUSI 419 or
BUSI 4XX
Business Internship
or
International Internship
or
WDW College Internship (Florida)
3

3

15
Junior Standing
or
Junior Standing
or
Junior Standing and 3.2 GPA
SU

SU

June - Dec.

 

Senior Year
Semester 1

Prefix and
Number
Course Name Credit Prerequisite(s) Semesters
Offered*
BUSI 425 Product/Service Management
and Pricing
3 BUSI 204 and BUSI 323 F
BUSI 303 Business Ethics 3 PHIL 101/PHIL 107/PHIL 201 and Senior Standing F, SP
BUSI 404 Special Topics in Business 1 Senior Standing F, SP
BUSI 414 Operations Management 3 BUSI 319, COMP 103, and Senior Standing F, SP
  General Education
(1xAH; 2xBP; 1xSB)
3   F, SP
  Business Elective or
General Education Elective
3
3
See Elective Course Listing F, SP
  Business Elective or
General Education Elective
3
3
See Elective Course Listing F, SP

 

Semester 2

Prefix and
Number
Course Name Credit Prerequisite(s) Semesters
Offered*
BUSI 423 Marketing Promotions 3 BUSI 204 and BUSI 324 SP
BUSI 424 Sales Management 3 BUSI 204 and BUSI 324 SP
BUSI 409 Strategic Management 3 BUSI 204, BUSI 210, BUSI 301, BUSI 304, BUSI 306, ACCT 351, ECON 201, ECON 202, and Senior Standing F, SP
SSCI 403
or
SSCI 405
or
SSCI 406
Caribbean Identity
or
Caribbean Issues and Perspectives or
Caribbean Popular Culture
3

3

3
Senior Standing and ENGL 306 F, SP
  General Education
(1xAH; 2xBP; 1xSB)
3   F, SP
  Business Elective or
General Education Elective
3
3
See Elective Course Listing F, SP

 


*Course and program information subject to change without prior notification