The University logo and school specific-logos are the primary visual identity marks of the University and are to be used on all printed and electronic materials, stationery, merchandise, etc.
To maintain consistency, the logos cannot be recreated or manipulated in any way. The elements may not be separated; the lockups are to be treated as single design units. The logos must stand alone and cannot be combined with any other logos or graphic elements. No elements may be added to the logos, and they cannot be superimposed on any other graphic element.
Permission is needed prior to using any University logos. Please fill out the logo request form and attach any samples of the intended usage. To ensure the logos always look their best, it is essential you only use the supplied assets. Do not pull copies from the internet.
The official University logo consists of the seal, word mark, and location.
There are three acceptable configurations that may be used: centered, horizontal, and stacked. There are also four different color versions of both the official logo and school specific logos: color, black, color + white, and black + white.
The official University logo should be used on all materials that promote the University as a whole or that promote more than one school at a time. This logo can used in printed and digital materials as well as promotional items.
The official school-specific logos consist of the seal, word mark, school name, and location.
Each of the four schools has its own logo, and there are two acceptable configurations that may be used: centered and horizontal. There are also four different color versions of both the official logo and school specific logos: color, black, color + white, and black + white.
The school-specific logos are the preferred logos and must be used for all advertising, marketing collateral, and promotional items that are promoting or highlighting an individual school.
SGU’s primary color is navy blue and is the essential color on all materials. Navy blue should be the primary and dominant color in layouts, graphics, and large headlines.
The secondary colors offer an extension to the primary palette and should be used in supporting the core brand campaign.
The SGU Red seen in the official logo should be used as an accent color in limited use, only supporting the core brand colors.
SGU has a distinctive photographic style that reflects what it’s like to live and learn on the beautiful Caribbean island of Grenada. This style showcases our unique campus, entices people to visit, and underscores the brand values of innovation, diversity, and esteem.
A collection of brand assets have been created to help the University community support and promote SGU’s visual identity. To use these assets to their full capacity, please be sure to install the brand font, Montserrat, on your computer.