https://www.sgu.edu/wp-content/uploads/2020/02/sgu-logo-grenada.svg 0 0 dbriggs https://www.sgu.edu/wp-content/uploads/2020/02/sgu-logo-grenada.svg dbriggs2021-01-08 20:29:392021-01-08 20:32:39BUSI 204 Principles of Marketing
BUSI 204 Principles of Marketing
This course embraces the fundamental marketing concepts reflecting the key knowledge and skills required by today’s business professionals and managers. The course is designed to expose students to theoretical framework, principles, and the practical application of marketing practices and tools in the management decision-making process. Specifically, the course is concerned with development of students’ marketing decision-making skills, communication effectiveness, and research methodology, and so forth.